Armani’s signature style is flattering and subtle workwear, and from it he has built a global empire worth billions. Starting with menswear he successfully recreated the suit, making it softer and less restricting, and then did the same for women. He understands a modern woman’s “basic need for everyday elegance, simplicity” (Armani). But behind the scenes Molho describes how he is notoriously difficult to work with, “he demands absolute loyalty, turning his back on anyone who leaves his orbit”. This biography details his luxurious lifestyle and workaholic, overbearing nature “the work I do is tyrannical, it demands everything you have, it takes everything.” (Armani).
Video: 40 Years of Armani - N°2/40 - #Atribute to the Jacket:
Armani clothes in film: American Gigolo:
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